Wild Heart has vast experience in production of festivals, community events, and markets from small to large scale. Wild Heart can take care of everything from administrative tasks (permits, grant writing, budget maintenance) to marketing (ad buying, campaign building) project coordination (vendor recruitment, community and stakeholder engagement) and site management (infrastructure, safety plans and security).
Experience jasper avenue
Wild Heart was responsible for programming the area between 109 and 114 Streets, as well as for producing four signature events that took place throughout the pilot project.
impulse+loop: the quarters
In September of 2017 Nuit Blanche Edmonton presented IMPULSE+LOOP: THE QUARTERS - an illuminated interactive urban art playground designed by Lola Sheppard & Mason White from Toronto, and Oliver Girouard and Jonathan Villeneuve from Montreal. IMPULSE+LOOP was first unveiled at Montreal’s Luminotherapie Festival and is travelled to Edmonton for Edmonton’s first DESIGN WEEK,
kevin 4 kids: ward d campaign
During the 2017 Civic Election, Wild Heart was approached by Ward D Candidate Kevin O’Connor to produce a fundraising and community engagement event.
taste of ward 7 with kris andreychuck
During the 2017 Edmonton Civic Election Wild Heart was recruited by Ward 7 Candidate Kris Andreychuk to produce an event series that highlighted local businesses from Ward 7. These events acted as fundraising and community engagement events for his Campaign.
Make-A-Wish Calendar of Wishes
The Calendar of Wishes is a month-long campaign in December leading up toward the holidays. Located in Make-A-Wish’s own Winter Wish Square located in Abbey Glen Park 10107 – 10147 Jasper Avenue. This large-scale, eye-catching structure built by Keller Construction and William Huff was visible to both pedestrians and motorists day and night. Make-A-Wish Northern Alberta raised over $70,000.00 in the first year of this campaign!
Eats on 118
Eats on 118 is a project that began in 2016. Wild Heart was brought on to collaborate with the Alberta Avenue Business Association and City of Edmonton in coordinating an inclusive marketing plan and guided food tours for the diverse and eclectic businesses along 118 Avenue in Edmonton.
The 2017 season was an even greater success with all tours selling out and engaged new restaurants and patrons.
Shake Up Festival
The Winter Cities Conference returned to Edmonton in 2017 and once again Wild Heart Collective was thrilled to take part in planning the festival. With a new location near the newly renovated Armature, Wild Heart Collective collaborated and consulted with the Core Committee to produce ideas of an inclusive, animated festival that would engage the existing community of downtown and all citizens of Edmonton to the newly renovated Armature area.
Petite Nuit Edmonton
Presented by Nuit Blanche Edmonton, Petite Nuit was a “small” version of 2015’s inaugural Nuit Blanche. Petite Nuit featured five commissioned artworks over two nights and was free to the public and suitable for all ages.
Meet Me In Mccauley Market
Meet Me in McCauley Market was a series of two dynamically programmed events that took place in the summer of 2016 on historic Church Street (96 Street from 107A Avenue to 108 Avenue) in the Edmonton neighbourhood of McCauley. Working with the City of Edmonton and the McCauley Revitalization Steering committee, the focus was to produce inclusive events that included family-friendly programming, interactive workshops with a focus on urban agriculture and food security, performance and art installations and vibrant markets with diverse vendors.
Nuit Blanche Edmonton
Nuit Blanche Edmonton premiered in 2015 and Wild Heart Collective was hired to do festival production and coordination. The night was an incredible success and featured work by the likes of Yoko Ono, Turner Prize-winner Martin Creed, local sound artist Gary James Joynes and more.
Holiday Light Up
The Holiday Light Up is an annual event that is spearheaded by the Downtown Business Association. Each year, more than 10,000+ Edmontonians and their families gather in Churchill Square for the impressive light-up festivities including live entertainment, food and local treats. Since 2015 Wild Heart has been hired to do Site Management for this event.
Winter Shake Up
In 2015 the Winter Cities Conference was hosted in Edmonton, Alberta. The conference was focused on engaging people from a variety of backgrounds and disciplines to discuss all aspects of a “winter city” and new approaches to the quality of life in winter. Wild Heart Collective was hired to work with the City of Edmonton to program the Winter City Shake-Up and Market--one of the first large-scale outdoor winter markets and festivals.
All Is Bright
Wild Heart Collective worked in collaboration with the 124 Street Business Association to program and produce the very first All Is Bright festival in 2013. This event was the first of its kind for the 124 Street Area and included large-scale production, community and business engagement. The event featured a main stage with entertainment including the wildly acclaimed Shout Out Out Out Out, an outdoor marketplace and food truck area, outdoor beverage garden, children's programming and more.