Make-A-Wish Calendar of Wishes



In 2016 Wild Heart was thrilled to work with Make-A-Wish Northern Alberta to program the first ever Calendar of Wishes.

The Calendar of Wishes is a month-long campaign in December leading up toward the holidays. Located in Make-A-Wish’s own Winter Wish Square located in Abbey Glen Park 10107 – 10147 Jasper Avenue. This large-scale, eye-catching structure built by Keller Construction and William Huff was visible to both pedestrians and motorists day and night. Make-A-Wish Northern Alberta raised over $70,000.00 in the first year of this campaign!

Wild Heart as the Service Provider was responsible for audience experience and on-site activation by managing areas of work including:

  • Project Development
  • Program and Production Coordination
  • Market Activation, Audience Experience and Infrastructure
  • Vendor recruitment, coordination and management
  • On-site Management and Staff
  • General Administration and Budget Maintenance
  • Planning and execution of Media Launch
  • Maintain a production budget and administration
  • In-kind Donations & Sponsorship
  • Public Relations
  • Social Media
  • Entertainment Coordination
  • Press Release