Eats on 118


Eats on 118

Eats on 118 is a project that began in 2016. Wild Heart  was brought on to collaborate with the Alberta Avenue Business Association and City of Edmonton in coordinating an inclusive marketing plan and guided food tours for the diverse and eclectic businesses along 118 Avenue in Edmonton.

Wild Heart was responsible for several different areas including:

  • Design and execution of marketing campaign including branding, social media, public and media relations

  • Design of program and tours concept

  • Program coordination including community and business engagement

  • Site management and execution of event

  • Patron relations

  • Budget management and administration

This event was a huge success. Not only did all four tours sell out but the event received an impressive amount of local media attention.

Wild Heart worked with the Alberta Avenue Business Association and the City of Edmonton to bring the very successful guided food-tour series, Eats on 118 back for 2017 as well as in 2018.

The tours were once again a raving success. Over the course of the last two years, Wild Heart sold out all tours and had to release a second round of tours at each event. They worked with 18 different hospitality businesses along the Avenue and engaged over 200 customers.