Experience Jasper Avenue


Experience Jasper Avenue

In 2017, Wild Heart Collective had the privilege of working with the City of Edmonton to animate and program Jasper Avenue during the Experience Jasper Avenue demonstration.


Wild Heart was responsible for programming the area between 109 and 114 Streets, as well as for producing four signature events that took place throughout the pilot project.


Wild Heart as the Service Provider was responsible for the following areas of work:


  • Community and Business Engagement

  • Retail & Event Pop-Ups

  • Project Development & Consultation

  • Program and Production Coordination

  • Animation and Audience Experience

  • On-site Management

  • Permit Applications

  • Administration and Budget Maintenance

  • Reporting


Experience Jasper Avenue was an incredible project for Wild Heart as they worked with several members of the local business, art, and music community. Read up on more of Wild Heart’s experiences here.

(To read more about the Experience Jasper Avenue project, please visit the City of Edmonton Website)!