founder & cvo
A born and raised Edmontonian, Kirsta Franke has a decade and a half of experience in the culinary and event industry. Her previous work with the 124 Street Business Association allowed Kirsta to bridge a gap between producers, local businesses and citizens. In 2012, Kirsta spearheaded and founded Wild Heart Collective LTD. and the 124 Grand Market, an evening farmers’ market located in the heart of 124 Street. The 124 Grand Market has met resounding success and is going into it's sixth season. As Co-chair of the Edmonton Food Council, Kirsta has become an important voice within Edmonton’s developing food scene. Kirsta has also worked with local food business’ Blue Plate Diner, Lactuca Urban Farm and The Organic Box.
Alongside her AHHMAZING team at Wild Heart, Kirsta has produced and programmed countless events outside of the market scene, most recently, Nuit Blanche Edmonton, The Winter Shake-Up Festival with the City of Edmonton and the inaugural year for All is Bright on 124 Street in 2013.
In her spare-time, (which is rare) she enjoys her little urban balcony garden or her new large garden plot out at her family property, playing with her fur baby Ripley the dog (as seen above), holding babies that aren’t hers at farmers markets and spending well deserved time with family and friends, eating, drinking and soaking up the finer things in life. You’ll most-likely find her about town visiting other farmers markets, events and taking in all of the culture Edmonton has to offer.
A product of a family owned business in a small town (her Dad put her to work since she was old enough to answer a phone) Amy Hayduk is hard-working and driven. Amy has had the privilege of being mentored by several Edmontonian entrepreneurs and small business owners. It was through this experience that she learned the value of building meaningful relationships, transparent communication, staying organized and being memorable. While she eventually graduated with a Political Science Degree, she remained working with the small business community as she felt that it was there that she could make the most impact and exercise her creativity in various projects.
She joined Wild Heart Collective in 2013 as the Assistant Market Director for the 124 Grand Market and is proud to have grown with the company to where it is today. She helped support several WHC produced events including Winter Shake-Up (2015, 2017), Petite Nuit, and Calendar of Wishes as well as the several in-house events that are executed by the Collective.
Outside Wild Heart Collective, Amy works with her theatre company which she has been running with her business partner since 2012. She has also consulted on various marketing and events projects in addition to acting as the Campaign Manager for the Mayor-Elect of Vegreville in 2013. When she isn’t “working” you can most likely find her at a local karaoke haunt or music venue.
Lydia is the newest member of the Wild Heart Team and adds a new facet to the Wild Heart Portfolio. Lydia brings with her a love of visual culture and unique perspective on communication and branding. She studied visual communication design in Edmonton at the University of Alberta as well as service design in Cologne, Germany. She is also an independent design consultant in the Edmonton area and has worked on a variety design projects from Environmental branding, to identity development, to marketing, to art direction. Her love of organizing and managing projects makes her a perfect fit to work on community engagement projects as well as design projects.
She is the type of person to see something and think "I could do that!" and then proceed to do it. In her free time she likes to spend time with her "intense" and "freakishly functional" family which always includes her schnoodles. Lydia loves the satisfaction to getting places on her own two feet and is most likely to roll up to a meeting on her bike. She believes in living, working, and shopping locally. This summer you can find her Thursday evenings at the 124 Grand Market.