Photo by Shane Labelle

Photo by Shane Labelle

Photo by Shane Labelle

Kirsta Franke  
founder & cvo

A born and raised Edmontonian, Kirsta Franke has a decade and a half of experience in the culinary and event industry. Her previous work with the 124 Street Business Association allowed Kirsta to bridge a gap between producers, local businesses and citizens. In 2012, Kirsta spearheaded and founded Wild Heart Collective LTD. and the 124 Grand Market, an evening farmers’ market located in the heart of 124 Street. The 124 Grand Market has met resounding success and is going into it's eighth season. As former Co-chair of the Edmonton Food Council, Kirsta has become an important voice within Edmonton’s developing food scene. Kirsta has also worked with local food businesses Blue Plate Diner, Lactuca Urban Farm and The Organic Box.

Alongside her team at Wild Heart, Kirsta has produced and programmed countless events outside of the market scene, most recently, Nuit Blanche Edmonton, The Winter Shake-Up Festival with the City of Edmonton and the inaugural year for All is Bright on 124 Street in 2013.

In her spare-time, she enjoys working on her large garden plot out at her family property, playing with her fur baby Ripley the dog (as seen above), holding babies that aren’t hers at farmers markets and spending well deserved time with family and friends, eating, drinking and soaking up the finer things in life. You’ll most-likely find her about town visiting other farmers markets, events and taking in all of the culture Edmonton has to offer. 

Photo by Shane Labelle

Photo by Shane Labelle

Amy Hayduk  
general manager

A product of a family owned business in a small town (her Dad put her to work since she was old enough to answer a phone) Amy Hayduk is hard-working and driven. Amy has had the privilege of being mentored by several Edmontonian entrepreneurs and small business owners. It was through this experience that she learned the value of building meaningful relationships, transparent communication, staying organized and being memorable. While she eventually graduated with a Political Science Degree, she remained working with the small business community as she felt that it was there that she could make the most impact and exercise her creativity in various projects.

She joined Wild Heart Collective in 2013 as the Assistant Market Director for the 124 Grand Market and is proud to have grown with the company to where it is today. She helped support several WHC produced events including Winter Shake-Up (2015, 2017), Petite Nuit, and Calendar of Wishes, Nuit Blanche Edmonton as well as the several in-house events that are executed by the Collective. She also helped to establish the Little Beans and Market Bucks programs at the 124 Grand Market, something she is very proud of.

Outside Wild Heart Collective, Amy works with her theatre company which she has been running with her business partner since 2012. She has also consulted on various marketing and events projects in addition to acting as the Campaign Manager for the Mayor-Elect of Vegreville in 2013. When she isn’t “working” you can most likely find her at a local karaoke haunt or music venue.


Samantha Franke
Events and Marketing Coordinator

Born and raised in Spruce Grove, Samantha has had a passion for animals and agriculture from a young age. At the age of 15 she had worked off paying for her first horse. Since then she has taken post secondary courses in animal agriculture, and has a strong interest in animal and human nutrition.

Along with working as a representative for a pet food company, she has worked for two local veterinary clinics, as well as an equipment dealership in advertising and administration.

You also may recognize her from the Strathcona Spirits booth, which she helps man from time to time. Up to her full-time employment with Wild Heart, Sam also spent many years Volunteering with the Collective at various events.

Samantha’s best days off are spent with her horses, dogs and cats in the summer months. She enjoys camping, cooking, farm sitting, and spending lots of time with her family and friends.

Make sure to say hi during market, as she is so pumped to spend Thursdays and Sundays with you fine folks!

Photo by Almand Photography

Photo by Almand Photography

Bert Richards
Project Coordinator and 124 Grand Market Director

Some of you may remember this smiling face from last year at the market, Bert Richards came on board with the Wild Heart Collective as a S.C.I.P Intern an is now a welcomed member of the Collective fulfilling the role of Community Manager. Born and raised in Edmonton, Alberta he is a certified Event Manager Specializing in Operations. In his time with the Collective he assisted with the Thursday and Sunday markets, Nuit Blanche and Vignettes events.   

Bert has always displayed an entrepreneurial spirit and isn’t afraid to take risk, recently selling his moving and delivery service to transition into the field of Event Management. Prior to that he founded and supported various initiatives including the Breath in Poetry Collective, a non-profit spoken word group that have made it their mission to build and develop the spoken word poetry community in Edmonton. He continues to open doors for poets, creating safe spaces for poetic expression. Most recently with “Orality” an annual event designed to kick off Edmonton’s Africanival.

Bert regularly volunteers for various community groups and non-profits. He spent three years as the Production Manager for the Cariwest Festival from 2013 to 2016 and sat as a board member with J.A.N.A, Hip Hop in the Park Foundation and currently runs a youth program every Friday for the Ghana Friend Association of Edmonton.     

In his spare time Bert is very family oriented. He enjoys fitness, art, music, theater and cinema. Perhaps the most public display of his interests can be seen in his appearance with his wife on The Amazing Race Canada Season 5.  

Photo by Wild Heart Collective

Photo by Wild Heart Collective


Riane (ry-an) is a 22-year-old recent graduate of the BBA program at NAIT.

Besides being a full-time plant mom, she found her passion supporting small businesses in the local Edmonton community. This drove her to create the first vendor market at NAIT featuring local entrepreneurs and students. You may have seen her serving shots with Strathcona Spirits at the farmers market or pouring a beer with Wild Rose Brewery at the Beer Festival! When Riane isn’t working, she is taking a road trip up to the mountains, catching up on her reading at a cafe, or planning her next adventure overseas.

Riane will be one of the faces you’ll see on Thursdays at the 124 Grand Market. She’ll be helping out with site needs, working with Vendors, as well as our Little Beans program.

We are excited to see what she’ll be bringing to our team! Welcome Riane!